Jul 02, 2013 1081 16

Gamechangers Video Stories: Case Studies of Next Generation Brands

by Peter Fisk

“Gamechangers” by Peter Fisk explores the next generation of brands, shaking up markets by playing a different game. They think bigger and different, to seize the opportunities of change and make sense of ambiguity, to redefine markets in their own vision, and engage audiences in more relevant and inspiring ways. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.